heidi.com S. A. is a Swiss company that specialises in the production of ready-to-wear apparel for men/women. Founded in Canton Neuchâtel in 2004 by Andreas Doering and Willy Fantin, the brand has rapidly become one of the leaders in the Swiss Romandy textile industry.


heidi.com has revamped the Heidi legend, the Swiss novel from 1880, giving it a
renewed, contemporary image.


Heidi.com is above all a street wear brand which transcribes the values of purity, sobriety and the qualities that are inherent to the image that Switzerland spreads all over the world.  The logo represents creativity, « Heidi » the alpine values (purity) and the « .com » communication, openness of mind.

Private Label

Since 2010, heidi.com has opened a « private label » department in order to meet the huge demand from businesses, brands and associations.  The company’s strength is to be able to offer an in-house styling and graphic design service which allows the company to offer unique lines by working with shape, colours shade, corporate labelling and many other forms of personalisation. Just contact us privatelabel(at)heidi(dot)com, +41 (0)32 730 46 57

The Brand

Both the name and the logo are registered by OMPI and are protected by international copyright law.

Fbg du Lac 5
2000 Neuchâtel

Ph. +41 32 730 46 57