Singer and songwriter is now friend of the brand
The Swiss urban fashion brand heidi.com is pleased to announce its collaboration with the talented singer-songwriter Bastian Baker. In line with his new role, Bastian Baker will be wearing heidi.com clothing at his upcoming concerts, as well as in every day life. In the near future, he will also work with the brand to design limited edition clothing pieces for the heidi.com collections.
The Swiss performer and musician Bastian Baker is an exceptional talent who has started his music career early on. His first single “Lucky” was launched in 2011, followed by his first album, “Tomorrow May Not Be Better” and a performance at the prestigious “Montreux Jazz Festival”. The album hit the charts in Belgium, France and Switzerland and was an instant success, awarded with a Swiss Music Award for “Best Breaking Act”. A second album, “Too Old To Die Young”, and a few awards later (5x Swiss Music Awards, 1x MTV EMA, 1x World Music Award), Bastian played in the world’s most prestigious venues (Olympia in Paris, Blue Note Tokyo in Japan, Francofolies de la Rochelle in France) and covered almost all continents of our globe (Europe, North America, Middle-East, Asia). A musical journey that has just begun.
Bastian Baker’s youthful, modern sensibility, audacious style and his wide-reaching appeal correlate perfectly with the values of purity, modesty, quality and the openmindedness of heidi.com. The collections of the Neuchâtel-based urban fashion brand are inspired by the subtlety of the Swiss nature and complement the factor “Swissness” with exciting color patterns and qualitative materials, while having a clear and wearable cut.
Willy Fantin, Co-Founder of heidi.com said: “We are incredibly proud to collaborate with the Swiss music star Bastian Baker. Like our brand, he stands for passionate creativity and an unmistakable urban style, which he shows with pure dynamic on stage – and at the same time for Swiss, yet innovative values just like heidi.com.”