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flagship boutique neuchâtel

heidi.com Flagship store design by Zaha Hadid architects

Combining design and off-the-peg garments - heidi.com

Bringing together the avant-garde vision of London architects Zaha Hadid with staron, a Samsung Chemicals material, has resulted in a sober, minimalist atmosphere that showcases the brand’s garments. The carefully-targeted concept makes the digital world an integral part of the physical world. This outstanding venue will constantly be developing as new technologies are integrated throughout years.

Flagship Heidi Neuchâtel Entrée

Opening times, contact and address

Adress:

heidi.com boutique

Faubourg du Lac 5

2000 Neuchâtel

+41(0)32 710 18 09



Opening hours:

Monday: 13:30 - 19:00

Tue-Wed: 11:00 - 19:00

Thursday: 11:00 - 20:00

Friday: 11:00 - 19:00

Saturday: 10:00 - 18:00

Flagship Heidi Neuchâtel Cintres

A series of different atmospheres

Stepping beyond the bounds of tradition, heidi.com invites customers to embark on a journey through a series of atmospheres. Each month, a pop-up space presents a different artist, designer or brand.


A bookshop enables visitors to find out all about fashion, design and heidi.com’s star pick sand customers can also enjoy the aroma and delicious taste of italian coffee.

Flagship Heidi Neuchâtel Meuble

heidi.com Flagship store and headquarters

heidi.com Flagship store, which will also be the company’s new headquarters. Envisioned as a technology and design laboratory, the space has been designed to be exportable worldwide, and is a veritable calling card for all the partners. Big names such as Samsung Semiconductors, Intel, Visplay and Zaha Hadid Architects, along with Swiss partners including Inox Communication, have come together under the name “RETAIL OF TOMORROW”.


The Swiss brand has succeeded in gathering together a dozen or so Swiss and foreign partners – a noteworthy achievement.

Modular concept, flexible space,"a shop in shop" system

The principal elements designed by Zaha Hadid architects are modular, offering the opportunity of changing areas as desired according to need, trends and events, thus allowing the boutique to be a living space and provide different mood areas as required.


Furthermore, all the modular pieces are integrated in a "shop in shop" display, each module can conjure up the idea of a corner in a multi-brand boutique, a pop- up store or a Heidi.com boutique, adapted to available space.

Flagship Heidi Neuchâtel Accueil
Flagship Heidi Neuchâtel Bornes