The Heidi Story
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How it all began...
Hi, we're Marcus and Alexander — two brothers who love the mountains but hated how restrictive typical ski holidays could be.
The choice was either a package holiday (very easy, but not very flexible) or book everything yourself (very flexible, but not very easy).
"In 2018, so fed up with not being able to organise ski trips the way we wanted, we decided to do something about it."
We felt there there was a gap in the market for effortless, highly-customisable package ski holidays, so we started work from Marcus' loft.
"A winning combo of super-clever tech and a lovely team of passionate skiers. That's how Heidi was born."
From the two of us working nights and weekends, we've now grown into the UK's second-largest ski holiday company — but the reason we started hasn't changed.
"We wanted the freedom to build the trip we actually wanted, not the one a brochure decided for us. That's still exactly what Heidi is for."
So, what does that mean today? Well, it means searching thousands of ski trips in seconds, easily customising every detail, booking it all in one place, and knowing there's a lovely human on hand if you need them.
And, when the snow melts in May, that same freedom extends to our fantastic Heidi summer walking holidays too, which launched in 2026.
Whatever you're after, Heidi is right here to help you find it. Let's go.
Discover all things Heidi...
Why Book a Heidi Ski Holiday?
Great value, super-customisable, quick & easy, and human where is counts. That's Heidi.
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How Heidi Ski Holidays Work?
From exploring 350+ resorts to 24/7 support when you're away. Heidi ski holidays do it all.
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Why Book a Heidi Walking Trip?
Booking a summer walking holiday shouldn’t feel like an uphill battle. Heidi makes it easy breezy.
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How Heidi Walking Trips Work?
With over 50+ resorts across 8 countries, our walking trips invite you to lace up and get hiking.
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Heidi Charity Partners
Learn more about all the great work you help us do with our charity partner Snow Camp.
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Heidi Discount Partners
See if you can save on your upcoming trip with one of our trusted discount providers.
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Heidi Awards & Recognition
Unlock the Heidi trophy cabinet - home to our proudest achievements and accolades.
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Get to know the Heidi Experts
Heidi’s experts know the mountains inside and out. Meet the team behind your perfect trip.
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See our ski holiday reviews
All flight-inclusive holidays sold on Heidi are fully financially protected under the ATOL scheme (ATOL 11456)